If the domain includes the keyword among other terms, you have a partial match. In this case, Google gives even less relevance to this in the ranking.
Even so, if you want to use this strategy, choose to place the keyword at the beginning of the domain, as it yields better results.
5. Keyword in the subdomain
Google can check the subdomain terms to see what the site is about, but the relevance of this factor for ranking is small.
6. Country ccTLD
Google clarifies that it uses the VP Risk Email Lists ccTLD as geolocation data. For a .uk domain, for example, the search engine understands that the site is relevant to users in the UK.
Therefore, it is an important factor for those who want to internationalize their website .
7. WhoIs Protocol
WhoIs is a protocol that is used to consult the data of the owner of a domain. When this data is protected, Google may take it as a bad sign, but only if it’s associated with other evidence of black hat.
8. History of WhoIs
If a domain owner has already been penalized, Google can downgrade all sites on their domain. The search engine probably has a record of internet spammers and won’t give you a chance.
Now, let’s talk about the page-related factors that go into on-page SEO strategies .
In 2010, the search engine announced the inclusion
Of this criteria in the desktop search algorithm and in 2018 it was added to mobile searches . Nowadays, loading speed is one of the main ranking factors for Google.
See also: :
Google reports that on-page experience will be its new ranking factor
WPO: know the most valuable techniques to optimize your web performance
Discover how to improve the load time of your website with 11 tips
10. Accelerated Mobile Pages (AMPs)
Similarly, AMPs are pages that are optimized to load faster on mobile devices. Although not a direct ranking factor, these pages often appear first in mobile search and receive a stamp that sets them apart from the rest.