Commonly, we worry about selling more and getting many clients, but we forget to consider, how much is it costing us to attract new clients, and how can we attract valuable clients for our development? To answer these questions, you must know what your marketing and sales teams are doing, because it depends not only on both of you that you grow in income, but also in profits. Real estate inbound marketing strategies will help you improve your commercial profitability.
Know the advantages it offers for your development. Remember when you had to put ads in newspapers or magazines? Put up posters or send emails to a list of people you didn’t know? That has been left behind. Technology has given us new tools to sell better. Today, your clients are surfing the Internet, looking for options for their future home on blogs, social networks, websites. They ask for recommendations, they compare and, before you know it, they have built 60% of their purchase decision, without consulting an agent.
Why Real Estate Inbound Marketing?
Inbound marketing focuses on the prospect’s buying process and uses content to attract those who are interested in buying a home. Unlike traditional methods, in your real estate, it is possible to reduce marketing costs, because you will attract business owners cell phone numbers prospects who are really interested in your offer, shortening and making the sales process more efficient , too. How does inbound help increase profitability in real estate? A well-implemented real estate inbound marketing strategy can help your development grow by generating leads and facilitating their conversion to customers .
In addition, it drives the operational efficiency of the marketing and sales departments, which leads to generating a better ROI. This methodology uses non-intrusive tactics and performs measurable actions in the short and long term, adding value to the prospect throughout their purchase process. To do this, an ideal customer profile or buyer persona is created , which helps you segment your market to define how and with which customers to interact. In addition, it uses automation tools such as CRM, which provide valuable marketing and sales reports.
When You Implement Inbound Marketing
This template to start creating your ideal client profiles. These are 5 advantages that you can see reflected in your commercial profitability. When you do real estate inbound marketing: 1. Greater attraction of qualified prospects Since your potential clients search and get information on the Internet before going to a real estate agent, you must offer them content that helps them advance in their purchase process. Today, the power of information and control of the sale falls into your hands. Inbound real estate marketing helps you attract qualified prospects, through digital assets and conversion paths.
Which serve to reduce the cost of customer acquisition over time. The more useful and relevant your content is, the more you will scale as a viable option. These digital assets also last over time and you can update them continuously. The idea is to add value from the early stages of the purchase process . For example, a comparative article on mortgage loans, a decoration guide. Using SEO tactics to position yourself in search. Engines and landing pages to obtain the contact information of your potential customers.