Why do you need digital marketing? Digital marketing strategies allow you to capture qualified prospects, understand with data and statistics the interests, desires and motivations of your potential students. Both students and parents are becoming more informed about academic offerings and regularly search the Internet before speaking with an advisor or going directly to the institution they are interested in. Therefore, in addition to offering an innovative educational model, you must also allow your prospects to easily find and contact you through digital marketing strategies , which are based on process automation and organic positioning . Advantages of using digital marketing in your institution Digital marketing increases the effectiveness of your actions and improves the shopping experience of your potential students, even before they sign up.
These are its benefits: 1. Being up-to-date helps define the most appropriate strategy Technology prevails in our day to day and it is not enough to have many likes on your networks or have a website, if you are not converting visits into real sales opportunities. By not having an effective strategy to support these efforts, you are missing out on multiple opportunities for positioning and prospecting . The formula to enroll more students is: (Strategy + Processes + Technology + Execution)*2 = Students 2. Make a plan and determine a budget Digital marketing encompasses various tactics and actions with a defined time frame, prioritizing the most important ones, as well as delegating corresponding tasks to the marketing and sales teams.
Anticipate The Competition
Based on them, it is also possible to establish a budget to work on, metrics to analyze what works and what does not, in order to achieve greater efficiency. 3. Adaptation to the new purchasing process In recent years, the purchasing process in along with the aged medicare leads strategy to enroll more students. Consider that most of your potential students are digital natives and use the Internet to answer all their questions or request recommendations on educational offers. So what strategies allow us to adapt and attract them? Through SEO tactics and a blog, you can improve your search engine rankings and integrate keywords that help improve the visibility of your website and capture the attention of your prospects.
There are more and more educational institutions and offers, and even the field of study has gone digital with online classes and specialized academic program platforms. The trends that we will see below can help you stand out among so many competitors and add value to your offer . 5 Trends in digital marketing that you should know Digital marketing is advancing in the educational sector and if you don’t want to miss out on the opportunity to attract more and better prospects, you should put the following trends into practice: 1. Increased use of mobile devices Currently, more than 80% of people use their smartphone to access the Internet and search for information.
The Education Sector Has Evolved
So if your content isn’t easily digested on a mobile device or your website has navigation issues, you’ve got a serious problem. Optimizing content and checking website performance for mobile devices is key to increasing traffic, improving conversion rates, generating more signups, and increasing revenue. 2. Video marketing According to Hubspot, 86% of universities are already on YouTube and this year live video content will be the key . Video marketing does not require a large investment or production, since you can use applications such as Facebook Live, Instagram or Snapchat to share videos of sporting, cultural or academic events of your institution.
To create even more engagement , you can create longer videos of student interviews, lectures, or sample classes. 3. Chatbots in marketing automation This instant messaging tool to chat in real time and 24/7 with students or website visitors is gaining ground, as people (especially young people) prefer things that are simple and immediate. In addition, chatbots not only guide potential students, but also provide important information about the different stages of the purchase process for each prospect. 4. Influencer Marketing Currently, influencers have become opinion leaders, whose content weighs on their followers. But, ideally, you should look for those that share topics that match your target and offer.