Would you like to exceed your enrollment goal? Educational inbound marketing is an alternative that allows you to attract potential students and improve your offer. how-to-attract-more-students-with-inbound-educational-marketing The educational sector is a highly competitive market and digital natives are increasingly more informed. To stand out, it is necessary to employ marketing strategies that help attract and retain more students and parents. Inbound is a methodology that can help you channel your efforts, as it brings together techniques to attract visitors who become customers .
In other words, you will be able to attract potential students and accompany them in their purchase process until they decide to enroll. Why educational inbound marketing? Where are your potential students? What are your needs and concerns? How and where do they seek or request information? If you don’t know the answers to these questions, you probably have problems meeting your registration quotas. Currently, students and parents move on the Internet and educational institutions must move at the same pace if they want to be considered as an option, since a decision as important as choosing where to pursue a degree takes time.
Where They Interact And How To Capture
Educational inbound marketing encompasses various strategies that help capture the attention of new students and add value to your educational offer, through specific actions that offer a better experience during the process prior to enrollment. How to get korean phone number free attract more prospects? Attracting more students has become a challenge that is constantly evolving. If you have run out of ideas to increase your enrollment, use these 5 educational marketing practices based on the inbound methodology: Step 1. Define who your potential student is Before anything else, you must know who you are addressing, how they think, how they search, what their needs, scope and motivations are.
Creating a buyer persona will help you determine the profile of your ideal buyer, based on the information obtained. You can make one or several profiles, whether they are students, parents or professionals. In this way, you will be able to undertake your strategy more effectively, since you will know who your potential prospects are, their attention . Start working on your ideal student profiles with this template to create Buyer Persona. Create valuable content Once you know the interests and the platforms where your buyer persona interacts, you can use a content strategy to offer them useful and relevant information.
While A Student Can Perform A Search
This helps drive traffic and is cheaper than traditional marketing. Be careful here, that the contents depend on the buyer profile. For example, such as “what subjects are taught in law?”, a parent will probably search for “best universities to study law”. Digital assets, such as content, are more effective and profitable, because they continue to bring visitors and leads over time. You can also optimize them and measure their impact. Step 3. Understand the student and parent process before choosing a college Normally, the first contact parents or students have with an institution is through the Internet. Here, they will be in an exploration stage, to later compare offers and, finally, make their final decision.
With the inbound methodology, you can take specific actions for each stage where your prospects are: Exploration: Here both young people and parents are clear that they need to define a career and a school. But, they are just beginning to look at options. You can use SEO to improve your positioning in search engines and content to attract more traffic to your website , providing information that resolves doubts at this stage, without being intrusive, through blog articles , social networks , etc. Consideration: At this stage, the prospects have already considered some criteria such as the educational offer, the career, the price and are considering the options of universities that fit them. So, you can tell them about your offer through ebooks, webinars, templates, for example.