When choosing an inbound marketing agency for your educational institution, you must consider certain criteria. Meet them below. tips-to-choose-an-inbound-marketing-agency More and more companies are betting on digital marketing, because they have realized how important it is to have a presence on the Internet and social networks, as well as to work with an effective and scalable strategy that helps them improve their competitiveness. Inbound is a methodology that adjusts to the educational marketing strategies that various colleges and universities are implementing to improve their offer and attract more students . But, how to choose an inbound marketing agency for your institution? Here we tell you.
First, The inbound methodology works primarily for companies that have a complex sales process and where prospects research and evaluate multiple options to make a purchase decision . Yes, education services fit right in. However, an inbound growth approach is not for all institutions. Therefore, we want to help you evaluate how an inbound marketing agency can grow your educational institution. Learn more about Inbound Marketing for Educational Institutions in this detailed guide << Looking to attract more students? The purchasing process in the education sector has evolved in recent years and the strategy to enroll more students, too.
How Do You Know If Inbound Is For You?
Before interacting with a promoter, a potential student searches for what they are interested in studying and parents research the different options. Both search for information on the Internet, resolve their doubts, review testimonials and, based on this, build their purchase decision. Traditional marketing tactics (billboards, brochures, posters) are working uk business email list less and less, while digital marketing strategies such as having an “internet presence” with a website and someone to “handle” social networks, are also not enough if there is no strategy to support the efforts. An inbound agency should help you understand the needs, motivations and interests of your potential students before they speak with an advisor, as well as establish a plan for attracting prospects with a return on investment orientation.
At Incubasoft, the first step is to assess the current situation of the institution and understand it at a high business level: challenges, challenges, expected results, expectations. In addition, to understand in depth our methodology, technology and how we work. A student or parent looking for career and school options will evaluate multiple aspects before making a decision . Therefore, it is necessary that you follow up and offer useful information for each stage of your purchase cycle. An inbound agency should help you understand what doubts and concerns arise in the buyer’s mind along their purchase path and translate them into content that works like a magnet, attracts new potential students and builds a value relationship , before they speak with an advisor.
Your Sales Cycles Complex And Long?
Build a value relationship with your future customers, the strategy must consider the creation of useful and relevant content. Integrating SEO, UX, PPC, nutrition, and sales tactics is key. At Incubasoft, we integrate a multidisciplinary team, to help our clients grow in terms of traffic, prospects and clients . Looking for measurable and scalable actions? Part of inbound marketing for universities is to establish specific, effective and scalable processes , whose impact we can measure. An inbound marketing agency helps you to know how many visits your website has, how many registered, how many are more likely to close as customers, to determine the CAC (acquisition cost per customer) and the ROI of your campaigns.
With our clients, every quarter we review the KPIs that we impact, mainly: traffic, leads, marketing qualified leads (MQL’s), sales opportunities and revenue. Also, we jointly carry out a strategic work plan always aligned with the business objectives and meet your expectations. Do you have the necessary talent? Using digital marketing strategies for universities requires experience in many fields: marketing, business, sales, content, SEO, PPC, UX programming, among others. Although educational institutions have a marketing department, they must evaluate internal capabilities to determine if it is better to outsource some actions or the entire strategy. The success of an inbound growth strategy lies in the depth of understanding of the ideal client and the business, as well as the capacity and quality of execution.