An Introduction to Headless Ecommerce in 2021

Throughout this century e-commerce has been increasingly significant. Especially in the last five years – culminating in 2020, where covid-19 lockdowns. Drove more businesses online than ever before. We’re at a point now where a customer’s online experience. Is as important as their offline BS Leads experience – perhaps even more so. Brands spend large amounts of time. And money making sure their offline stores are kept fresh and engaging – often redesigning every month. Week, or even every day. The store design is always done with the customer in mind. A strong brand message. Is presented from the entrance to exit, and continual redesigns keep the brand feeling relevant in.

What Is Headless Architecture?

The mind of their customers. If brands invest these efforts into their physical stores, and if online shopping. Is now as important as offline (if not more so), then they must invest them into their e-commerce store too. They must make the online equivalent of the brand experience that Cameroon Mobile Number List customers enjoy in the physical stores. This is where headless architecture comes in. What is headless architecture? Headless architecture is. The separation of the front and back-ends of a store. Often referred to as ‘decoupling’. As a result, a number of different software can power a store – each of them specifically designed for the task they’re given. Ultimately creating an optimised, and more advanced, online shop.

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Pros and Cons of Headless E-Commerce

Traditionally, e-commerce platforms were all-in-one affairs. The front and back-ends sat together on the same application, in a so-called ‘full-stack’ or ‘monolithic’ structure. There are good reasons for why this was the case, mostly to do with simplicity. Shopify’s great strength lies in giving users everything they need all in one place. They can build a solid e-commerce store from scratch without knowing a single line of code. Its monolithic structure makes this possible. But when a solid store doesn’t cut it anymore, when brands need something extraordinary, this way of doing things is obsolete. Because the trouble with a full-stack approach comes when you ask for more from your e-commerce platform. Shopify is a good all-rounder, but in certain areas, it simply can’t handle the very top-end.

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