The analysis of social networks is called in the Digital Marketing sector as Social Media Audit . But, how to do an analysis of a specific network? How to do a social media analysis? Managing social networks is not only publishing content on them. We have to look at and regularly do more things. For example, a good social media analysis helps define a good social media strategy . When you have a social media proposal for a client, one of the things that they are going to look at is precisely this: how you will analyze the social networks of their company.
Thus, we are going to do the network analysis online, and it will be embodied in a professional Social Media Audit, which helps to position the brand at a given moment, as a panoramic view of the business up to that moment. The social media audit Analyzing social networks is the information gathered with the monitoring and analytics of the social networks of the business in question, the environment and its most direct competition .
What Is A Social Media Analysis
An audit in social networks takes into account 3 basic points: 1- Analysis of the social networks themselves Almost all brands have had a presence on social networks for years, which does not mean that it is a good presence. Thanks to our coo email list audit on social networks, we can see the journey that the brand has made up to the moment in which we do that analysis. 2- Analysis of the environment Also. the environment in social networks of a brand is changing. A good SWOT study and analysis helps us position the brand on the game board on which it moves.
Analysis of the competition Every brand that positions itself online has competition. A lot or a little, there is always something to compare the brand to. The analysis of a social network not only takes into account the brand itself: the other brands also count in the future of the first. An analysis of the competition’s social networks helps us gauge the weight of the monitored brand in the sector. How to do an analysis of a social network?
What To Consider In A Social Media Audit
Steps to do Social Media Audit Social network analytics takes into account several variables. Parts of the audit itself that must be considered in order to BS Leads carry out a complete study. Social media content analysis The content that we publish on social networks. Is a fundamental part of the growth of our social media community. And of the results that we later obtain with them.
Of course, there are many contents, but the way to count them is more important, what formats we choose, when we publish, etc. In the posts that I have “linked” before, I have told you how to do a step-by-step social media audit. The analyzes in social networks with a Social Media Audit are charged before the management of social networks itself, and it is integrated into the budget to prepare a Social Media Plan .