What does your company need to grow? Learn about two business growth strategies that can help you achieve your goals. business-growth-2019 The beginning of the year is a period to look at the past and analyze the objectives met and the achievements obtained. Reflect for a moment: Has the company grown or remains stagnant? What were the best results and which were not so good? Also, it is a good time to define how to improve or increase results? Or simply decide that you want to go for more.
If you did not get the best results or want to increase them, in this post you can find information and ideas to improve and accelerate the growth of your company . Business Growth Factors Update, improve prospecting processes, increase sales, align your marketing and sales teams, standardize your processes, carry out better planning or optimize your costs. “To every action there is a reaction of the same magnitude and direction but in the opposite direction” What do we want to tell you?
What Does Your Company Need To Grow?
Whether or not to grow depends on multiple factors, what may work for one company may not work for another. Let’s start by analyzing two strategies that are gaining more and more strength, Inbound marketing and Inbound sales , in the end, you will be able to sweden phone number format identify if it is what you require. 1. Inbound Marketing to increase the number of potential customers To grow you need two things: a product or service and people who want to buy it. Is the product or service you sell good for your ideal customer? If your answer is yes, then the goal will be to find people who want to buy it, how?
First, it is important to know the perception of your value proposition to be clear on how to differentiate yourself from the competition. How to identify if the real challenge is not having potential customers ? Answer the following questions: Do you have enough prospects? Are those generated of low quality? Are your sales executives late for the process? Is your sales process long? Do you sell important decisions? Does the marketing and sales team function as two completely different departments? If you answered yes to most, continue reading.
Why Inbound Marketing?
With the advent of the Internet, buyers have thousands of products. At their disposal , so they can compare and choose the one that suits them best. Although this has given consumers a great advantage, it has put companies in a situation where they have to make greater and better efforts to attract customers. How to do it with inbound? Inbound marketing combines marketing techniques to reach a specific user without being intrusive through valuable content that accompanies them throughout their purchase process, providing useful information throughout the journey.
In this way, you can capture more and better prospects from early stages to their loyalty and add value to the process of their purchase decision. 2. Inbound sales to improve your sales The increase in sales is the growth path for the vast majority of companies, however, it also represents one of the most important challenges. Do you feel that your company’s sales are stagnant? , how to make them flow? Let’s follow the same dynamic: How do your advisors sell? Do you sell on a consultative basis? Do the prospecting techniques work correctly ?