Search after Amazon at all? We conceptually know that’s not true, so the researchers used behavioral data to answer that question. Reality The reality is that we only turn to Amazon for certain types of searches, primarily lower-funnel ones. But these are only a small fraction of the overall universe of retail searches – a far cry from the 55 percent that is often quoted. For example, think of queries such as ” best brand of wedding china.
how to cure a migraine or what is better
For you propolis or bee pollen”. Would your natural instinct for these queries be to turn to a search engine or to Amazon? More than likely, your answer would be the first, because right now the second isn’t really designed to answer those questions. Concrete example: Search, on the other hand, is used for Macedonia Phone Number queries that span the entire range of the funnel, and this is where logic would dictate the majority of detail searches. Research agrees. The results Looking at millions of users in our dataset and comScore’s panel.
The team’s research found that most
Retail searches don’t happen on Amazon; instead, 70% of them happen on major search engines. A study by Rand Fishkin at Moz earlier this year, which analyzed clickstream data via Jumpshot, came to a similar conclusion. Fishkin asked Jumpshot to compare 10 separate web properties, add up all the searches they receive combined, and share the payout percentage. The data revealed that Amazon received only 1.85% of searches, while Bing, Yahoo and Google combined received 64.02% of searches.
What does this mean for marketers? Amazon is a strong retail channel and continues to grow, although marketers need to be careful not to overcorrect. Not only is search strong as a retail channel, but it can also help complement and strengthen an Amazon strategy. 2. How do users behave differently on search compared to Amazon? Looking to identify how user behavior differed between search and Amazon, we found that 27% of users (about 38 million people in the US) did not visit Amazon before or after searching on Bing. These are valuable audiences who search for information about your