If you aspire to achieve a privileged position in the market and build lasting relationships with users, you need to focus on selling captivating experiences and not just products or services. This, precisely, is the philosophy of Experiential Marketing.
This marketing concept and approach puts the customer or user and their emotions and perceptions at the center, leaving the commercial offer and even the brand itself in the background.
Although a priori it seems an intangible and “romantic” element, the truth is that it has a great scope in commercial processes, Branding and in the success of brands in today’s competitive markets.
For this reason, in this post we will explain in depth what Experience Marketing is, what makes it so valuable, how it is oriented to the digital plane and what are the keys to carrying it out successfully, while we will show you emblematic examples of good application of this philosophy.
What is Experiential Marketing?
It is an elementary practice of customer-oriented marketing , which. As its name reflects, focuses on creating experiences that allow. Connecting with the user in a creative, deep and. Emotional way , with the purpose of attraction, conversion and retention .
Through the experiences and emotions provided, brands manage. To strengthen ties with people and promote a higher level of commitment.
It is important to Australia Physiotherapist Email Lists clarify that experiential marketing is a purely perceptive. Emotional and sensory concept, so we cannot confuse them. With elements such as brand experience or. Customer experience , much less with the shopping experience .
These are factors that encourage satisfaction at specific moments of. The customer’s journey or in daily interaction with the brand. But they are not completely focused on generating tangible. Emotional and memorable experiences, as experiential marketing does.
Why is Experiential Marketing so valuable?
So, taking into account the characteristics and approaches of Experiential Marketing, we can say that it offers the following benefits:
Greater chances of conversion
By improving the user experience and evoking their feelings through Experiential Marketing, they are much more likely to make a favorable purchase decision .
Building lasting relationships
Attracting customers is not the only purpose of this practice, but it goes much further and seeks to build lasting and sustainable relationships .
This allows us to affirm, without fear of being wrong, that Experiential Marketing is a powerful strategy for customer loyalty and retention .