How to ensure a constant flow of published content and increase your brand recognition on your channels?
You guessed it: Reusing content! This post is about how you can reuse your content, with helpful tips on how to do it.
Content creation is one of the most popular tools in digital marketing , which has caused content marketers to work overtime to keep their audience engaged. In fact, 55% of marketers say blogging is their priority.
Initially, Content Marketing Requires a Great Deal
Of research to get started. Then, writing intervenes; along with the search and creation of attractive visual elements.
In fact, the writers often get involved in the process of uploading the content to the digital channels, and after all this the promotion campaign begins.
Most of the time, this process is done by Ceo Email Lists a small group of people, or in some cases, a single person. In short, it is a very laborious job.
So why should you reuse content?
Everyone is creating content, so how do you stand out and save time while creating enough content and keeping your brand current?
The answer is: reusing content. And if you’re not doing it, you’re falling behind.
A Brafton study on the latest trends in B2B marketing highlights how often marketers reuse content: 60% of marketers reuse content elsewhere between 2-5 times.
It is not surprising why.
Repurposing content allows marketers to take a piece of content and use it in different ways. It’s a process that also encourages creativity and helps increase SEO , a primary goal that most marketers pursue; along with sales.
Of course, when you repurpose content, you need to make sure your brand remains consistent. Branding continues to be extremely important, according to the latest statistics we collect.
Here are some important factors to know about repurposing content in digital marketing.
Users and technology are constantly changing and adapting, and your content needs to keep up.
This will show your audience that you are aware of the changing times.