What if users have to put in more effort for your product or service, but get a lot in return? This can lead to a lot of engagement and increase the willingness to invest. Friction (less) in behavior change The motto is also when changing behavior: make the desired behavior as easy as possible. This is often applied to both everyday behavior and behavior that occurs infrequently or once. For example, have you ever kept track of how long you had to wait for the elevator?
By increasing the waiting time, you encourage people to choose the healthier and more sustainable option – the stairs. An example of one-off behavior is donor registration. By adjusting the default, many people register as donors. Inciting Ecuador WhatsApp Number List people to new behavior is quite a challenge. But getting people to stick with the new behavior might be an even bigger one. More is needed for sustainable behavioral change than was previously stated by Van Lieren, Calabretta and Schoormans Meijers .
Friction (less) with user experience
You want people in different contexts and over time to make the same choice. Friction can help with that. Show desired behavior In the example of the elevator, you could put up a sign above the elevator that reads ‘each floor per elevator uses X kilowatts’ or ‘each floor with the elevator increases the risk of cardiovascular disease by X%’.