Friction can also lead

So as frictionless as possible through the customer journey. You achieve this, for example, by displaying the information in a fixed format, applying standards and offering few options. Add friction But sometimes we just need friction in UX. When it comes to complex systems performing critical operations, the quick, easy, and standard way of doing things isn’t always the best way for users. Sometimes you want the user to understand an action well. Or confirm an action again.

In the example of the elevator

Whether an action is not performed automatically. For example, if a document is deleted or settings are changed, which determine how Dominican Republic WhatsApp Number List an application works throughout the organization. Then you don’t want the process to run as quickly and smoothly as possible. Then you want the process to slow down. That the user carefully evaluates his actions.

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Do we have to make things

You achieve this by adding friction, by increasing the cognitive load. For example, adding text and visuals or making the user need more clicks to complete the action. That way your brain is put to work. You switch from system 1 to system 2. The thinking process is well thought out, conscious and takes effort. The chance of errors is smaller. You can also apply the idea of ​​friction to your product or service.

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