From Videos to Social Media Posts

Or even take longer video snippets to share on Instagram, where you can only upload videos up to one minute long.

You can repurpose old social media posts, made relevant again, with the same text, but with new photos or videos.

These are just a few ways to reuse content, but in this field, there are no limits. Use your imagination!

Reaching New Audiences

When you adopt a buyer journey and buyer persona to create your content strategy, you will have a clear idea about the type of target audience your brand is targeting.

But with so much content being promoted to the same audience, it’s hard to keep up. In a saturated market, sharing your content in different ways will help you target different audience segments.

For example, some users enjoy a long-form article more. Others prefer visual content. Repurposing your article in the Canadian CTO CIO Email Lists form of a visual or other type of content will appeal to different demographics based on the original content.

You can also reach new audiences with the same content, sharing it at different times, or spaced out over a period of time. On social media, audiences are bombarded all the time. So this is a particularly effective technique.

Your followers are more likely to remember your content and brand name,

Canadian CTO CIO Email Lists

Even if you’re using content you’ve previously shared. And this is because you have reinforced the same message multiple times.

In such a busy online market, you need to be the first option in your audience’s mind (top of mind), at all times.

But you don’t have to spend hours and hours coming up with content or creating stuff from scratch.

There are many ways to repurpose content to stay relevant and up-to-date with minimal effort. Just a dose of creativity is enough, and this technique will surely save you time and energy, while your audience stays in touch with your brand.

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