The internal team can develop it, however, as they do not have experience doing it, there is a high probability that they will implement inefficient actions. Translate marketing efforts into business results Most marketing professionals often complain that the budget provided to their departments is always insufficient. However, they do not always have the necessary skills to understand the business need, investments and finances, resulting in ineffective tactics. An inbound agency must have the skills and experience to recommend the investment, strategy and tactics to achieve growth and return on investment. Question both the internal team and the agencies, how do their actions add value to the business results?
You will have greater clarity of your strategic vision in their answers. Another of the constants is that the marketing such as followers, engagement and positioning and they do not see themselves as a growth muscle of the company , limiting themselves to communication actions such as “posting images on Facebook” and not being afraid strategic, such as the constant generation of customers or the increase in customer lifetime value. There are different causes that could be affecting the results, internal silos, team training, lack of a strategic plan, etc. An inbound growth agency can help you identify where the anchors are that limit the effectiveness and efficiency of your marketing and sales departments.
Department Focuses On Tactical Results
Improve business efficiency One of the great challenges facing sales managers and leaders is for salespeople to achieve more with less. In this sense, marketing and sales efforts should be focused on improving commercial efficiency, making salespeople focus their time with the most qualified and ready-to-buy prospects. If you want the internal team to vietnamese email address design and execute the inbound strategy, it must have a strong commercial and analysis orientation to define, improve and/or automate stages of the commercial process and help grow sales. Now, there are also many digital marketing and inbound marketing agencies that do not specialize in sales and only deliver leads . At GrowX Agency, we believe that to achieve commercial growth objectives.
We must have the inbound marketing and inbound sales strategy covered , so we typically work on both guidelines, implementing strategies and tactics to attract prospects, build a value relationship and improve the management of the sales process. 2. The implementation of the Inbound methodology in specific actions To implement the inbound methodology you have two options: the experience and know-how of an agency or develop an Inbound Marketing department . It all depends on the growth plan of your business. To generate business results, GrowX Agency has professionals with different profiles: Strategists and Consultants who understand the current situation of the organization and understand the interactions and intentions of the different buyer profiles.
The Multiple Tools Technology Needed
Able to create plans to raise indicators such as LTV, CAC, ROI and conversion rates. Inbound implementers who know to make the plan a reality. They are experts in automation, segmentation, optimization and data analysis. Content team: Content is one of the pillars of inbound, so agencies have high-quality content creators. They are the ones who produce the content and carry out community management tasks to spread it on social networks. In addition, they must know about SEO and PPC techniques. Graphic designer: These professionals have experience in UX, UI and editorial design. Developer:
The website is essential for the strategy, therefore, inbound agencies have experts in software development, capable of integrating multiple platforms, maintaining optimal websites, etc. Specialists: According to the scope of the project, an inbound strategy involves specialists in video, PPC and SEO. In addition, a sales consultant is essential to tie marketing with sales and enable the team of advisors. An inbound agency has effective processes, defined and documented through the experiences acquired, shorter execution time and specialized professionals who are constantly learning. Therefore, if you are thinking of developing an inbound in-house strategy , you should have some of these profiles in your team.