The university educational market is increasingly competitive, more careers, new universities and options to study online are emerging. In addition, technology has changed the way in which students choose the university. How does inbound marketing help you increase signups? how-to-apply-inbound-marketing-for-universities The university educational market is increasingly competitive, more careers, new universities and options to study online are emerging.
Consequently, universities have two types of problems: The recruitment of new students has decreased It is necessary to invest more to achieve the enrollment goal If the institution where you work is in one of these situations, there is a way to increase the generation of potential students up to 8 times and reduce the costs of student acquisition, prospecting throughout the school year and not just during enrollment season. The decision process in education now takes place on the internet and Inbound Marketing helps your university find those ideal students and impact their study decisions through its content.
How Has The Way Students Enroll Changed?
Technology has changed the way students choose colleges and careers. However, it has also provided better ways to attract potential students. Until about 10 years ago, students were limited to the number of schools they could go to for information, and they purchase consumer email list were usually schools in or around their city. In this context, investing in newspapers, radio and billboards made sense, because our decision-making process reacted to this stimulus and we went to request reports. .
Currently both parents and students are becoming more informed, seeking answers to their concerns and conducting deeper research on the different options. Universities must find the most effective way to answer these questions and ensure that students can easily find this information as part of their decision-making process. 72% of potential students will visit the university website between two weeks and two months before visiting the campus (Google) .
How Is The Decision Process
For a student to enroll in a university? Not all students are for your university, nor is your university for all students . Identifying the student profile will help you understand what their motivations and interests are, but above all what factors they consider in the decision process to enroll. Exploration Stage: Both students and parents search for information on the internet related to their concerns. Even before knowing if they will study a bachelor’s degree or engineering, they search for “ best paid careers in Mexico ” or “ university careers of the future ”.
Generating valuable content that answers parent and student questions early in the process is a great way to engage potential students and guide them toward enrollment. Offering downloadable resources such as a “Guide to decide what career to study” or “Guide to help my child choose a career” allows the interested visitor to become a contact by leaving their basic information (name, telephone and email). Consideration Stage: At this stage, potential students have usually narrowed down.