Many times small businesses do not have time to do anything more than raise the blind and try to sell to the public. We are not concerned with the social media strategy, the digital marketing strategy. It takes a lot of time, dedication. In digital communication, if your business is on social networks, surely you are already publishing things. But do you know how they are working? How to improve what you are doing naturally? That is what the social media audit is for .
We are going to go step by step to do a social media audit for your business or company, and I am going to tell you first, telling you why a social media audit is necessary and why it will help your business grow . Audit of Social Networks, an essential step A social media audit is an essential step to mark the strategy that you are going to carry out in social networks. Many businesses do not do it, they do not know its importance, and that is why I want to give you some guidelines so that you know how it works and its usefulness.
What Is Analyzed In A Social Networks Audit?
The Social Networks Audit is to see how what you have done in social networks has worked for you so far, up to the present moment. You can have email database download many years on Facebook or Twitter, and your social network is still not working. If this is the case, it is that you have not stopped to think about the social media strategy for your business . What is a social media audit? With the help of social network tools that I will comment on later.
The Social Network Audit is the document that tells us what works in what we are doing in our social networks, and what does not work and, therefore, needs improvement. How to do a social media audit? We are going to see step by step how to do the Social Networks Audit . It will not take us the same time to do it for all types of businesses. A small brand in the community is not the same as another with many daily interactions; and having little competition is not the same as having to analyze many competitors to later determine the social media strategy to follow.
How To Do It And Have The Time
You can run it yourself if you know or you can delegate it to a professional: hire a Social Media consultant . Brand, competition and environment So, before you start you have to know that you have to analyze 3 things in our Social Media Audit : 1- Our brand : the social networks in which we are present, what is its positioning, better content, when we publish, essential metrics. 2- Competitors : the competition also affects our visibility, it can reduce our reach. We will look at what social networks.
How they are, what they post and when they do it, and their performance. 3- Environment : tracking, monitoring social networks, we will extract data on how our professional sector is doing, what part ‘of the business cake’ you take, what part of the competition, possible influencers, content sources, etc. Who publishes? Who decides and executes what comes out on social networks? Thus, the first thing is to analyze internally what the company is like, if there is a marketing plan, how social networks are worked.