How To Measure Digital Marketing Strategies In Education?

A great advantage of educational digital marketing is that all the actions you undertake can be measured, from when a person is a stranger to when they register as a student and the level of satisfaction with the service is evaluated. Measuring, analyzing and rethinking these actions, based on the results obtained, is essential to improve our strategy and promote the growth of the institution . In this article, we will share with you some of the most important indicators that will help you measure your digital marketing strategy . Without metrics there is no improvement and consequently no growth.

We know you’re worried about whether your efforts are paying off, but many times, marketing and sales teams aren’t even clear on. And even, the success or not of a campaign is measured, solely, based on the registrations generated, without evaluating the conversions prior to the generation of clients, that is, the visits and leads. Remember that the subscribers are the final result of the correct attraction of visitors to your website and the conversion of these to leads . But, without visits there are no prospects.

The Goals Of Strategy Campaign Is Measured

Without prospects there are no sales and without the analysis of these metrics, the growth of the institution will be stagnant. The inboundĀ ceo email id methodology combines several tactics to attract visitors who become customers, align your goals with your marketing and sales teams, as well as add value to your educational offer. Read more at: How to add value to my educational institution with Inbound Marketing? 5 basic KPI’s to measure your digital marketing strategy.

ceo email id
ceo email id

Marketing strategies from an inbound approach are based on attracting organic visits with quality content . By measuring the results, you will obtain information about the effectiveness of each action or topic that you have developed. These are some important indicators or KPI’s to consider: 1. Traffic generated It is about measuring the impact of your topics. The volume of searches (organic, social networks, mail, month-to-month traffic comparisons). That they have served to attract more students, as well as how many of them have registered.

Which Topics Are Working Can

At GrowX Agency we use the Hubspot platform , you can monitor. These actions and evaluate the efforts to determine, and which are not. This allows us to determine which keywords are not working or which content is being relevant to the institution’s buyer personas . Start working on your ideal student profiles with this template to create Buyer Personas << In addition to evaluating the traffic on its different edges, it is important to evaluate the interactions to know how many of your visits share the content or express their affinity with our institution.

Contacts or records How many potential students registered on your site , subscribed to your blog or downloaded an ebook? You must measure, from the traffic generated, how many provided you with their data. In this way, you will have more information about your prospects and their needs. 3. MQL’s or Qualified Marketing Prospects Not all students are for our institution, nor is our institution for all potential students. It is important to define the demographic and behavioral characteristics. That determine that a prospect is marketing. Qualified and thus we begin to distinguish those who can represent a registration opportunity and who cannot.

Leave a comment

Your email address will not be published.