How To Take Care Of Online Reputation In Social Networks

The Online Reputation in social networks is essential to take care of it . Everything we make public on social networks can be the subject of comments, criticism, questions. The public that sees and reads our publications does not remain impassive before them, but can participate if they want in the conversation that you generate on social networks. Therefore, it is necessary to monitor our online reputation and see what is said about us, who says it, where it is said and how it is said . What is online reputation in social networks Having a good presence on social networks requires monitoring our online reputation.

The Online Reputation in social networks is the image that others have of us , those who follow us on networks, those who comment on posts, those who criticize, those who share the digital content we create. Digital Identity Thus, it differs from the Digital Identity , which is the image that we project of ourselves, of our personal brand. Digital identity encompasses: 1- What we are. 2- Essential features. 3- Our values.

Our Business On Social Networks

An example of a digital identity would be the Ikea digital identity. Generally, they appear in the section of the web that says something free phone number database similar to «About Me», «Who We Are, «About Us» : In this case, Ikea is defined as “There is much more to IKEA than just our low-priced furniture. From our responsible sourcing of cotton and wood to our stance on human rights, to how we work at IKEA and our approach to democratic design.” Therefore, Ikea considers in its Digital Identity that it is a “responsible”, “democratic” and “low-priced” brand.

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There is more on his website, which I invite you to investigate. Each brand defines its digital identity. But beware, because the Digital Identity does not always coincide with the Online Reputation that a brand has on social networks. What one thinks of oneself is not the same as the perception that others have of us. Online Reputation Online Reputation in social networks is the opinion or consideration in which someone or something is held, prestige .

We Take Care Of Our Online Reputation

Our brand on social networks benefits from: 1- We generate trust in our community on social networks. 2- Increase the loyalty of your followers and customers. 3- Result in more sales of your product or service. Continuing with the example of Ikea, and only entering the opinions they have on their Facebook page , we see: And it is just BS Leads one example of negative opinions on social networks. As we will see later, what others think of us can be positive, negative or neutral. And our obligation is to attend to that online reputation, monitor the opinions and comments, so as not to accrue in a crisis in social networks .

What affects our online reputation Our online reputation in social networks affects many things related to the brand: 1- Our own brand , since the representatives of the brand have the obligation to monitor the online reputation, always. 2- Online managers , or the people who represent the brand in social networks, such as the Social Media Manager, Social Media Consultant , or the community manager on duty. 3- General public , where all its members, users of social networks, are likely to start a crisis in social networks. We don’t know, that’s why we have to monitor everything.

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