How to decide between delegating the strategy to the internal team or to a b2b inbound marketing agency ? We share 3 key indicators. inbound-marketing-for-businesses-b2b-internal-or-external Hiring a specialized inbound marketing agency or delegating the various actions that an inbound strategy represents to the internal marketing team is one of the situations that companies face when they decide to work with the inbound methodology.
Directors who seek to have more “control” of the strategy and develop a team with deep knowledge usually choose to seek to carry out the efforts internally. It is only important to consider if the size, skills and competencies are adequate, since integrating specialists in SEO, PPC, UX/UI, marketing and business strategy. As well as the time of the learning curve, since the results can take 50% more time to achieve and even not achieve the objectives.
The Inbound Methodology Involves
Directors looking for faster results and a higher level of execution , opt for an inbound marketing agency, which, in addition to the implementation, contributes much more to the growth strategy, by analyzing your business model, clients and digital assets, to business opportunity seekers leads define the growth path of your company. Another important point is that inbound marketing agencies do not work just for one company, they do so for a wide portfolio of clients and sectors, so they have much more knowledge and experience acquired.
There are more possibilities of achieving results and being clear about what is being done well and what is not. How to decide between delegating or to an agency? We share 3 key considerations that you should take into account before deciding on one or the other option. 1. The challenges your company is facing, an inbound marketing agency or the internal team? When you’re not setting yourself up to succeed, you’re setting yourself up to fail.
The Strategy To Internal Team
What does your company need to grow? Whether or not to grow depends on multiple factors, what may work for one company may not work for another. In this sense, betting on developing an internal team or outsourcing services to an inbound agency will depend on your challenges. To give you a broader picture, we have listed a series of challenges that you will have to face before developing an inbound strategy. Also in the following paragraphs we list the profiles necessary to implement the strategic plan.
Align marketing and sales efforts In the report prepared by Hubspot on the State of Inbound 2018 in Latin America , it is mentioned that only 21% of companies, globally, work with truly aligned marketing and sales departments. But for those who do work in alignment, their business strategy is 4 times more effective. Do your marketing and sales teams work together? Do the processes allow your prospects to connect with your company when, where and how they want? Is everyone clear about their responsibilities.