Saving time and resources, attracting qualified prospects, accurately measuring results, and closing more sales is possible with real estate inbound marketing . how-to-do-inbound-marketing-real-estate If you have a real estate developer, you have probably already noticed the growing competition and how complex it has become in our days to attract more prospects who become customers . What strategies can we use to differentiate ourselves?
How to improve our techniques to increase sales ? We have to know where people are looking to figure out how to reach them. In this article, you will learn about the advantages of real estate inbound marketing and how to implement it in real estate. Why use inbound strategies in the real estate sector? According to the 2018 lamudi real estate market report , 42 million people search for real estate offers on the Internet and the average monthly number of searches exceeds 109 thousand. Still not convinced?
How Do Your Customers Buy?
The Internet has changed the rules of the market and in real estate, statistics tell us that: 43% of people search for real estate on the Internet. Only 3% of people decide to buy a house because of an advertisement in print media company ceo emails such as flyers, magazines, newspapers or billboards. 33% of people close the sale thanks to the advice of a real estate agent. These data tell us that we are facing a more informed buyer who is not only oriented through online platforms such as vivancios or lamudi, but also compares, analyzes and requests recommendations on the web.
The Internet has changed the way of buying and, therefore, also of selling. Inbound real estate marketing will help you understand the users’ journey from when they are looking for options until they become potential clients. Outbound marketing vs. inboundmarketing If you’re a real estate agent or developer, chances are you have or are using one of these tactics: Advertising in magazines, advertisements, newspapers and other print media Place online ads on websites and search pages Send advertising emails to a list of people who do not know.
Who Are You Targeting?
This type of advertising (outbound marketing) does not guarantee. That it reaches the correct target, it is very expensive and impossible to measure. Not to mention that it interrupts people, creating annoyance and offering something. That, at the moment, they are probably not interested in. Inbound marketing focuses on the user’s purchase process. Uses content to attract those who are interested in buying or renting a home. Unlike traditional methods, using inbound marketing in your real estate. You will be able to reduce marketing costs, because you will attract prospects.
Who are really interested in your offer, shortening and making the sales process more efficient , too. 3 steps to close more sales with inbound. To increase the sales opportunities in your real estate, it is essential to know. The purchase process of your clients and change the way we sell. Remember that your buyer knows what he wants and where to find it. So we must provide him with advice to accompany him during his journey, before he makes his final decision. These are 3 steps to follow to do real estate inbound marketing successfully.