Therefore, you can naturally work with related terms, synonyms and variations in your text, without forcing exact match keywords.
Hummingbird was an algorithm update released in 2013 that shifted the focus from keyword matching to search senses and intents.
From there, the algorithm got smarter at understanding human language.
Co-occurrences are terms that generally appear with the keyword simultaneously. They are also considered by Google to understand the meaning of the content and strengthen the page on that topic.
34. Semantic terms in the content (LSI keywords)
LSI (Latent Semantic Indexing) is the indexing concept that considers synonyms, variations, co-occurrences, and terms related to the keyword to understand the meanings of the text.
With Hummingbird, you no longer have to VP Software Email Lists worry about the repetition of keywords as much as their semantic field .
35. Semantic terms in tags, images and URLs
The semantics of keywords can also be explored in code tags, image optimization, and URLs to strengthen Google’s understanding of the page content.
BERT is a recent algorithm update that enhances natural language processing with artificial intelligence . Google now understands not only semantics, but also the full complexity of human language used in content and search.
37. Search Intent
Since Google understands human language, your content no longer needs to focus on keyword matching.
Now you need to understand the intentions behind searching to deliver what users want to find. The more you adapt to user intent, the better your position in the SERPs.
38. Expertise, Authority, and Reliability (EAT)
the specialty of the author of the content;
the authority of the author of the content, the content itself and the website;
the reliability of the author of the content, the content itself and the website.
These factors show the importance of having content written and published by those who understand the subject and are a reference in their area.
This is especially important for YMYL sites , usually in the medical, legal and financial fields, which cannot put people at risk.