Google offers many options for Shopify sellers to promote their products. Unfortunately, this can be confusing, especially if you only want to buy basic ads for Shopify products. Google Shopping, Google Merchant Center, Product List Ads, Sponsored Ads, Data Feeds, Microdata, JSON-LD … Oh my god. The jargon goes on and on. This article will show you how to combine everything so that your Shopify product is sent to the Google Merchant Center to buy and sell your ads. There are three main steps involved: Sending product data from Shopify to Google Product data update Create and place an ad on your product Here are the most confusing and difficult steps 1 and 2 for the Shopify store. Once your data is in Google, Raster to Vector Conversion Service it’s easy to place ads. But first, let’s introduce the character.
Shopify’s Google Sales Channel Shopify Has
a free app called Google Channel that you want to get started with. This app gets all Shopify products, creates a data feed for them, and sends them to Google using the API (Google Content API). The end result is that Google gets a copy of Shopify product data. Google Merchant Center / Google Shopping This system by Google allows you to manage your store’s product data. It’s filled with the Shopify app, but there are other ways to capture the data. Think of it as a webmaster tool or search console. However, it is for the JSON of the product. JSON-LD for SEO JSON-LD for SEO creates structured data for each product in your Shopify store.
This is primarily used to get rich snippets
but structured data is also used by the Google Merchant Center as part of automated product updates (Google automatically tracks product prices and inventory status). ). Connect everything to Shopify 1. Send product data to Google The first step is to get your product data into Google using Shopify’s Google channel. While Shopify’s apps are great at bringing products into the Google Merchant Center, there can be discrepancies between the data that Shopify sends, the data that Google receives, and the data that Google needs. We recommend that you quickly scan the products listed in the Google Merchant Center to make sure your data is correct. You probably need to run the publishing process multiple times to fix any issues you