When the user is ready to buy, they click “Buy”, “Add to cart” or “Add to bag”. Regardless of the button the store uses, the only requirement is to have a clear and objective CTA , without any doubts and distractions.
After this action, the site has two options:
Keeping the user on the same page: which encourages them to buy more items, but can lead to many abandoned carts.
Direct the user to the cart page: which encourages them to complete their purchase, but discourages them from adding more items.
Both approaches have their pros and cons, so you can do an A/B test to see which one works best to sell more on your ecommerce. In any case, what matters is to give the buyer a clear path and not lose him.
Simplify the payment process
The payment process must be simple so as not to create obstacles . If the consumer faces difficulties, he has to think a lot, take time to do what he wants, find errors and other problems, he may end up giving up the purchase.
Create a payment system in a few steps, that Administration Directors Email Lists follows the standards already used in electronic commerce, so that the actions are intuitive.
A good idea is to show these steps visually, so the customer knows what stage they are at.
The process can generally be summarized in three steps:
It is also important to avoid distractions in the process. Most online stores remove navigation buttons and links on the site to prevent the user from taking other paths and leaving the purchase behind. Look at this example from Falabella:
Create upsell and cross-sell offers
Do not miss the opportunity to increase the customer’s purchase value. The important thing here is to focus on offers that are useful for the consumer —especially considering the current context— and related to the product you are buying.
To do so, you can use two strategies:
upselling : they are offers of substitute products of greater value;
cross-selling : they are offers of complementary items to the purchased product.
Amazon, for example, makes these offers on the product page itself, offering different models of the product (upselling) and items that are often bought together (cross-selling).