However, abusing these links in the content can harm the reading experience and even be understood as spam.
53. Helpful Supplemental Content
Supplemental content is content that contributes to the user experience, but does not directly help the page deliver on its intent. When that content is useful and offers some value to the reader, the page can earn points with Google.
54. Image Optimization
In addition to using keywords (see factor 30), optimizing images for SEO also requires you to know how to compress them, without losing quality. And it is that these tend to increase the loading time of the pages.
55. Use of multimedia content
The texts, images, videos , GIFs, infographics and other multimedia content tend to improve the user experience and the valuation of the page. Look at the correlation between the use of multimedia and the position in the SERP:
56. Number of internal links to the VP Administration Email Lists page
Internal links help Google understand the hierarchy of your site and which pages are most important. Therefore, the number of internal links to a given page helps improve its ranking.
57. Quality of internal links to the page
It is not enough to create dozens of internal links to a page. They should come from pages that also have authority and relevance to help rank.
58. Anchor text for internal links to the page
The anchor text used in the internal links to the page helps to understand what your topic is and to index it for the correct keywords.
59. URL Length
Short and simple URLs are easier for the user to read and understand.
This is probably why there is a correlation between number of URL characters and SERP position:
60. Sources and references
The citation of sources and references (even without a link) is one of the criteria that Google presents in the Quality Rater Guidelines document, especially for YMYL sites .
When there is no relevant source of information, the content can be false and mislead the user.
In the following lines you will know the Google positioning factors directly related to the site.