Ranking Factors for Local Organic Links

Regarding the local packs, and the local finder, the positioning criteria are based, mainly, on the data present in the company’s registry within google my business.

But, for the ranking of organic results, which are just below, what is the most important thing for google?

In that case, the criteria are focused on the business site — and this is where the optimization should be.

To rank organic results, google considers the same factors as for general searches .

We know that the search engine stores these elements very discreetly, but we do know the best practices.

Positively Influence That Classification, for Example:

Production of relevant content;
Upload speed ;
Responsiveness ;
Site security ;
Information architecture on the pages;
Backlinks from quality sites;
Domain authority.

These factors are combined with the customization of the results according to the location (of the user or the local term in the search) and the relevance of the site for the searched keyword, as also happens in the local pack.

However, the PR Directors Email Lists organic results of a local search may not even include local sites.

In the search “hospital in puebla”, for example, websites of jobs in hospitals in the city or news related to that type of establishment may appear.

If you simply search for “hospital”, without a local term in the keyword, google will be able to return broader results like the wikipedia definition of the word.

So for Your Business to Show Up in Organic Links in a Local Search,

PR Directors Email Lists

You need to show google that you’re relevant to your audience .

And, for this, what you must do is carry out a consistent optimization work on your page, both seo on page and seo off page . It is worth clarifying that this work also has an effect on the optimization for the local pack.

Regarding the local packs, and the local finder, the positioning criteria are based, mainly, on the data present in the company’s registry within google my business.

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