With advertising for example it’s always been difficult to pinpoint which ad in which place caught the buyer’s attention. In some cases marketing teams may struggle to measure and communicate the results of their efforts effectively. Without robust data and analytical tools to demonstrate the impact of marketing campaigns it becomes challenging to showcase the direct contribution of marketing to a company’s success. Remember however that it’s not a tool that drives an understanding of data. The real factor in driving insights is those who understand both the customers’ wants and needs and how your
Product satisfies
Too often marketers use a spreadsheet or a CRM tool to gather insights about their market and marketing efforts. Data doesn’t drive insights — insights are derived b2b email list from looking at all aspects of the data. For example your weekly marketing reports show that your recent press release drove an uptick in the number of visitors to your website — or at least that’s what it seems like. However an energetic intern has
Pointed out
That one of your engineers has written a blog published in the same time frame. The blog was slightly controversial and generated thousands BS Leads of comments from employees and customers. The blog is not a marketing tactic. Should marketing take credit for the uptick in visitors? It’s important to note that the recognition and credit given to marketing can vary across industries organizations and individuals. Some companies value marketing and acknowledge its role in driving success while others may have different
