Campaign Re-marketing… you’ve certainly heard of it, but even more likely you’ve come across it quite often. Logic dictates that if “Re-” means repetition, it must have something to do with a reiteration, a re-reading. But why would a marketer repeat himself? Is it to reinforce an idea or to add nuance? And the user, do we take him for an amnesiac? In this article, you will understand what remarketing is and how to avoid falling into the blind spot. A few sunday morning window-shopping didn’t kill anyone, did it? So you open your laptop, browse for a few minutes, spend some time thinking how gorgeous those sandals would look with that red dress you just bought.
Your Business and Maybe forget about
Luxembourg Phone Number those shoes… not so fast! The next time you log into facebook or open another tab, guess what pops up? The sandals! It’s as if someone in the universe is reading your mind and anticipating your needs. All of a sudden, you feel like the most searched person on the internet! It’s no frills remarketing. Every time you search for something on the internet, chances are you will keep seeing those products and services. It will be like a reminder that you were attracted to something but didn’t – oh, buy it already! It feels like a second chance for brands to put you back on their website and convert you.
But most of the time it feels like a non-stop chase
Bad Messages, Large Audiences and Far Too Often sound familiar? So what’s the right way? Basically, the remarketing tag on websites is used to track audiences and identify their preferences. A 2017 study by nanigans shows that 63% of respondents already manage retargeting internally . So we have the data at our fingertips, so why not launch a social experiment? Why treat everyone who landed on your site as a mass? Some of them checked out the stylish shoes section, some added a pair of snickers to the cart, while some just browsed the sales section. 4 How to Get Influencers to.