In Crisp , before my beginnings, the team had already started working on a site that was fully coded. It’s quite simple – we’re using a programming language called JADE. It is a simple programming language that compiles code to generate static. HTML pages that we serve to our website visitors. Note that our software is not built with JADE, but with VueJS. If you want to know more about it, we wrote the article VueJS migration article . Why are we building our own CMS from scratch? Modern CMS systems like Webflow or WordPress are good, I’m not lying here. But they are not good enough for our requirements.
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At Crisp, we have full ownership of our optimizations, technical choices and strategies that we implement to build the best SEO strategy at the fastest pace possible. For example, we have implemented BS Leads markup on certain pages of our sites using JSON integration. Properties of the SERP thanks to the use of schema.org markup We want to build a team of people who know technology At Crisp. You rely on product teams to steer your product in the right direction, and this cannot be controlled.