The Digital Marketing Strategy of Nescafé

Adopting a character that is part of life globally. Nescafé digital marketing strategy is a good example of how to communicate with a wide target audience. The brand manages to represent itself as a BS Leads supporter of different life situations, regardless of the income. Age, gender or more. Announcing the world-famous instant coffee in 1938, nescafé started a long journey that. Accompanies historical events. As a result of good campaigns and projects, the brand now reaches. Out in over 180 countries and is considered to become the world’s favorite coffee. Another globally successful. Brand is coca-cola – no doubt. We have a lot to learn from the digital marketing strategy of coca-cola. And nescafé.

Connecting the Digital with the Physical World

When we do a detailed search to see the best nescafé digital marketing strategy and nescafé. Social media strategy, we recognise the similarities between various projects. As an old brand. It seems to find out how to stay young and active in order to attract new generations. Considering the older. Consumers are already familiar with the brand, digging the digital Australia Mobile Number List tunnels across platforms is a good idea. To reach out younger consumers. We have a lot to learn from this old-but-gold brand for the sake of success. In digital. So, let’s deep dive into the digital marketing success of nescafé and analyze the unique strategies of the brand. Connecting the digital with the physical world nescafé came out with a challenge: are you really friends.

Australia Mobile Number List

Mobile-First / Social-First Approach

With your facebook connections? In a world, getting digital at a crazy pace, friendships are also having a different vibe. From this idea, the company decided to turn online friendships to offline ones to see what’s going on with friends in the digital era. The main character of the project of “really friends?” was arnaud who is around 35 year old and has more than 1000 friends on facebook. He visited his facebook friends to have an offline conversation, with an iconic nescafé cup in his hand. Arnold made a 42-web video documentary along with the interactions with his friends. The documentary had more than 8 million views, 63,000 likes, 5,500 shares and 4,800 comments on facebook. That’s not all! The brand’s facebook page also increased the number of fans by 400%.

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