Start working on your ideal student profiles with this template to create Buyer Personas Thus, you will not only know who your potential prospects are, where they interact and how to capture their attention , but also what type of content interests them and can generate real conversions to sales. These contents called digital assets have a great long-term impact because you can optimize them by adding more information or keywords and they will continue to attract prospects over time and generate a higher ROI . 2. Measure your educational digital marketing efforts Implementing inbound means establishing specific, efficient and scalable processes whose impact we can measure.
The inbound methodology helps you to know how many visits your website has, how many registered, how many leads are more likely to close as customers, to determine the CAC (acquisition cost per customer) and the ROI of your campaigns. 3. Alignment of marketing and sales teams A great benefit of implementing inbound in your educational institution is that it allows potential students who have been educated through marketing actions to go directly to sales as qualified prospects willing to close the sale . With the help of a CRM, it is possible to align your marketing and sales teams to save time and money, offer a better service and guarantee an increase in your enrollment.
Marketing Manages A Group Of Students
Financial Forecast In our experience, managing the inbound customer attraction cycle allows you to identify potential students who are most likely to enroll and thus forecast revenue. As a lake and sales as a river. Or parents who still need to be qualified and matured , being a lake with a large number of fish, some small ones that still need to uk email list free download be fed and other large ones that can already be fished. Sales on the other hand, should focus their efforts on the students with the greatest potential and enrollment interest.. Being the riverbed, where we must filter only the fish that are already large enough to be caught. In practice, this happens through two key tactics to improve sales closings, marketing automation and the visibility of joint efforts in the CRM.
Managing the sales pipeline, in addition to knowing who your potential prospects to close are, allows you to forecast the volume of enrollments that will be generated in the next school year. 5. Growth of the institution With inbound, it is possible to structure an educational institution to attract more students and generate recurring sales . You stop chasing potential students, to start attracting them and falling in love with the institution, benefits and solutions to their problems. Start implementing inbound in your institution! At GrowX Agency, we believe that to attract students and grow, we must understand people, how they think and what they need, to attract better prospects, add value to their purchase process and help them through better solutions.
Social Networks Are A Powerful Tool
Even email marketing can help you learn more about your customers to improve your content. For example, through satisfaction surveys. 4. Retargeting Retargeting is nothing more than a second chance to convert those potential students. Who did not complete an action on your website into sales. Help improve ROI through personalized ads to re-engage prospects. Who may have read some of your content but haven’t signed up or subscribed to your blog, but haven’t. Browsed your page in days . Retargeting works as a reminder at different stages of the purchase process. Whether you use banners (attraction), send guides or additional information. Via email (conversion), or offer them an exclusive promotion (decision), for example.
Social networks Most potential students use platforms like Facebook, Twitter, and Instagram, so using them as a channel. For personalized communication can help you learn more about what they think, answer questions, and connect with them. Since digital natives not only seek and request information, but also share the feedback they obtain. Express their opinions and offer recommendations based on it. 6. Website and smart content Has it happened to you that you enter your favorite. Store and an employee greets you by name and knows in advance what you are going to buy? For example, at Starbucks baristas recognize the names and drinks of regular customers, without asking them again.