Interactive spaces in the streets of cities , events, large panels… classically, Experiential Marketing has been based on the physical or face-to-face level.
Although these practices are still in force, the truth is that the Digital Transformation has brought us to a reality in which, by themselves, they are no longer enough.
Today it is necessary to allocate most of the resources and efforts to promote emotional and captivating experiences in the digital plane and the web world, since it is that new world market in which consumers are always active.
But, how does this marketing philosophy unfold in the digital universe? Without a doubt, it is a complex, diverse and broad process, which consists of different pillars and experiential windows, such as:
Storytelling Talking About Captivating is Referring to Storytelling.
It is about the Australia School Email Lists subtle and virtuous art of enchanting and “falling in love” with the user through stories and narratives.
To build memorable experiences that touch emotions directly, this Marketing practice becomes a helping hand.
Within Storytelling we find strategically related success stories and human, sincere and captivating stories of the emergence and growth of brands, among other things.
In these times, the content experience has a direct relationship with experiential marketing .
Through these materials it is possible to captivate and make the public vibrate, opening the doors to new levels of closeness, trust and engagement .
In the case of interactive content, they are ideal for
Fulfilling an experiential purpose, since they are much more sensory and give the user an active role, who can participate by clicking, answering questions or exploring features, among other things.
If you want to know more about interactive content, be sure to download our complete ebook on the subject below:
Events are important experiences for users and customers. To facilitate their participation and make them more flexible, it is convenient to do them virtually, something that, in addition, represents less logistical complexities and cost reduction.
These can include live participation of representatives and members of the company, which give human value to the brand and bring it closer to the user.