The User’s Browsing History Also Influences the Ranking.

Google considers the sites that a person usually visits to personalize the SERP, but also to understand their search intent when it is ambiguous.

123. User search history
In addition to browsing history, the user’s search history also helps Google understand ambiguous search intentions and rank pages.

124. Featured snippets
Featured snippets are considered Google’s “zero score.” They offer ready answers to the user, before the other results, for certain types of searches.

Therefore, the pages that manage to conquer the featured snippets win the first position in the ranking. Moz has developed a comprehensive study on how to do this.

125. Searches that require new content

There are searches that require fresh content (called QDF or Query Meerves Freshness), such as the search for the best DSLR camera on the market or the latest news about an attack.

In these cases, Google prioritizes pages with the most up-to-date content over other criteria.

126. Searches that require disambiguation
Google often has doubts about the user’s search intent because the keyword is ambiguous.

In searching for “TED”, for example, the VP Business Development Email List user may refer to a movie or lectures. In these cases, the SERP presents results that may not be as relevant, but serve to do the disambiguation.

127. Searches that require specific formats
There are searches whose best answers are not web pages, but images, videos, news and other content formats. In these cases, Google prioritizes the results in the formats that best suit the user’s needs.

128. Searches that return a lot of spam

VP Business Development Email List
There are searches that usually activate many spam pages. Thinking about these cases, Google launched an algorithm update in 2014 that sought to “clean” the SERPs in this type of search.

129. Transactional searches
In transactional profile searches (product and price searches, for example), Google prioritizes results that lead to purchase, rather than informational pages.

130. Local searches
Local searches activate the Local Pack in the SERP, which is a box with the top three geolocated results.

In these searches, Google prioritizes businesses that are registered with Google My Business , rather than the list of webpages that appear only after the local pack.

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