The sector that, perhaps, you have not yet exploited. Who are you addressing? Creating a profile of your ideal client or buyer person, to know their characteristics, interests, habits, needs, know how and where they look for information, is essential to define the strategy, actions and channels that you are going to use. In addition, it will help you improve the sales process, since you will know in advance the needs of the prospect: a house with nearby schools, furnished, with a patio, etc., as well as the stage of the purchase cycle in which they are. Download this template to start creating your ideal client profiles << What is your competition doing?
In other words, That other developments cannot? In this case, it may be some type of mortgage loan, the area where the properties are located or the service throughout the process. Inbound helps you add value from early stages of the purchase cycle At GrowX Agency, we always start a joint work process with the strategy stage, where we do a digital analysis that integrates benchmarking of the competition.
What Can You Offer Your Potential Clients
Set goals Then, we set the digital marketing objectives of your real estate, which must be related to and promote the objectives of your business. business goals They have to do, mainly, with generating higher income and improving mlm email profitability. For example , increase sales in your real estate by 50% compared to the previous year, grow the business, obtain more profits. Digital Marketing Objectives The objectives of your digital marketing strategy are those that will help you achieve your business objectives. For example, increasing visits to your website, increasing sales opportunities with qualified prospects, or improving your lead-to-close rate.
These objectives must be SMART, that is, specific, measurable, achievable, relevant and within a certain time. Key 3. Identify your channels search and interact , we can define the channels through which we will reach them. Facebook, Twitter, LinkedIn, are platforms that allow you to: Segment your market, through ads. Receive feedback from your potential customers and chat directly with them. Disseminate your content and diversify it, you can use videos, photos, infographics, etc.
You Know Where Buyer Personas
Now, if you do not get the results you expect, you can use paid means such as: Tweets and posts from Facebook, LinkedIn, promoted on paid ad platforms. Use influencers to mention or publish your development. Banners of your website on other portals. SEM campaigns are used to drive qualified traffic with purchase intent to your site. Key 4. Generate digital assets A blog where you offer useful and relevant content for your buyer persona will help you attract qualified prospects. In addition, these assets last over time, since an article from a year ago can continue to attract potential customers.
For example: Where to buy my first house in Mexico? The 10 best cities to live in Mexico Safer neighborhoods to live in if you have a family Rent or buy a house? Organically, ideally, your content should adhere to SEO standards and use keywords to position in search engines. Although, there are also PPC (Pay Per Click) strategies that allow you to position yourself in the first results of Google, in exchange for a payment for the clicks received.