Google measures it mainly according to its “neighborhood”, that is, the quality of the sites that link to your website and to which you send backlinks.
64. Contact information
Providing a page or just contact details is an indication of Google’s trustworthiness. The Quality Rater Guidelines document provides this guidance, especially for YMYL pages and online stores :
65. Terms of service and privacy
In addition to contact details, the presence of terms of service and privacy are another sign of the reliability of the site for Google.
66. Site Architecture
Content organization is essential for usability and helps Google understand your pages, as well as being able to access and index all of them. Therefore, the Chief and VP of Training Email Lists architecture of the website must have a logical and consistent structure.
The ” breadcrumbs ” indicate the way to get to a page (such as Home > Bedroom > Beds). They position the user and Google with respect to the architecture of the website and thus contribute to the ranking. Also, Google uses this information directly in the SERPs.
68. Use of the site map
The sitemap.xml file tells Google all the pages on your site, which helps the search engine discover new content and index it in its entirety.
69. URL Structure
The URL structure of the website must be descriptive and friendly. Don’t use those numbers and codes, okay? Both the user and Google need to understand what your URLs contain.
70. Availability of the website
Sites are temporarily down due to server issues , maintenance periods, and other normal situations. The problem is if it happens for a long time or very often: Google can understand that the site no longer exists and even exclude it from the ranking.
71. Server Location
The physical location of the server affects SEO. In the video below, Matt Cutts explains that Google looks at the IP address of the server, among other factors, to identify the country of the site and prioritize viewing it in that region.
72. SSL certificate and HTTPS protocol
In 2014, Google reported that it would incorporate the use of HTTPS into ranking factors. In addition to favoring SEO, this factor is a sign of security and credibility of the site for the user.