For proper execution, it is essential to have professionals with the following profiles: A strategist who understands the current situation of the institution and the minds of the different buyer profiles. He must be able to create plans to raise metrics like LTV, CAC, ROI, and conversion rates. An inbound implementer who knows Hubspot and the technology needed to bring the plan to life. You must be an expert in automation, segmentation, optimization and data analysis. Content team: Content is one of the pillars of inbound and having high-quality content creators is key. They are the ones who produce the content and carry out community manager tasks to spread it on social networks.
In addition,Graphic designer: Who has experience in UX, UI and editorial design. Developer: The website is essential for your strategy, therefore, it is necessary to have an expert in programming it for SEO and continuously optimizing it. This person should become an expert in Hubspot COS and integrations. Specialists: According to the scope of the project, it will be necessary to have specialists in video, PPC and SEO. In addition, a sales consultant is essential to tie marketing with sales and enable the team of advisors. GrowX Agency, is made up of an experienced team that understands the challenges that slow down the growth of your business and builds a solution in marketing, sales and service, to face them together with you.
The Idea Is To Show Content And Your Visitors
Second, what criteria must an inbound marketing agency meet? In short, an inbound team will help you: Attract more students through content that positions organically Distribute content on social networks to maximize its reach Guide the content by segmenting according to your ideal prospects or buyer personas Automate digital marketing and sales cfo email database processes Measure and analyze the results of each action However, the decision to hire an inbound marketing agency is not as difficult as choosing one. These are 5 criteria that you should consider to make the best decision: 1. Must be certified The agency you choose should give you the certainty that it is qualified in its field.
Hubspot is a platform recognized for creating the “inbound marketing” methodology and the software that supports the entire strategy. Agencies that have Hubspot’s international certification receive constant training and use its tools to automate the actions of the marketing and sales teams. At Incubasoft we partner with Hubspot, because their platform allows us to execute the strategy and evaluate the efforts of the Inbound methodology . However, we know that it is just a powerful tool that must support a good strategy. In the end, a racing car needs an experienced driver. 2. Must be able to understand your business When you hire an inbound agency, it is important that before offering solutions, it begins by evaluating your situation, challenges and needs .
The Student Has Already Taken Test Admission
Thus, they will be able to share and bounce information to detect symptoms or opportunities more easily. 3. Deep knowledge of the sales process When we implement inbound, the priority is to attract more potential students at a lower cost. In order for leads to convert into sales, it is essential that the inbound marketing agency you choose has extensive knowledge of the business process in your industry, analyzes your sales pipeline and works based on a marketing and sales alignment to achieve best results. Otherwise, you will have many leads and few sales. 4. Find out how they implement inbound in their business The best way to understand what an inbound marketing agency does is to see it for yourself.
So it is important that you do a little research about them, their processes, read their content and know who their customers are. 5. Review and delivery of results Without metrics it is not possible to improve our strategy. Your inbound marketing agency should provide key performance indicators (KPI’s) and service level agreements (SLAs). This will help you assess the landscape to reach your goals, have an idea of what content is being successful, how many qualified prospects are entering, how many students have signed up, etc. Third, how long will it take to see results? An inbound growth approach is ideal for all institutions seeking mid- to long-term growth , who are willing to transform their marketing and sales departments to adapt to changes in the purchasing process.