After making the list of keywords and knowing which ones will perform better in local searches, it is time to plan content production in your location.
But what kind of content are we talking about?
Keywords can direct you to the issues that should be taken into consideration in your company blog .
In that channel, you should start creating in-depth materials on topics related to the area of action in your locality , such as advice on tourist spots if you are a tourism company or on regional food for nutritionists.
A blog can also cover local news and events that have to do with the business where you are. If there is a gastronomic fair in the city, a restaurant can cover the event to talk about the latest trends within the blog.
Those Search Keywords Can Be Targeted for Posts on Google Posts.
These materials are considered by the search engine for positioning in local searches and, therefore, it is also smart to do it as part of the content marketing strategy.
Another type of content for local seo is faqs. A full page with questions and answers that can help rank your business for search terms in the form of a question.
A veterinarian, for example, has the Engineering Directors Email Lists opportunity to answer the question “what vaccinations are necessary for a puppy”. If that response is relevant, you may be able to achieve a featured snippet — a quick response that google positions above the organic results in a special box.
Interviews with specialists and local personalities also help position a site as an authority within a region.
In conclusion, through valuable content you have to become a reference for your local audience, in addition to optimizing your page with strategic keywords for local searches.
How to Find Opportunities for Mentions and Local Link Building?
Mentions and links on local brand sites are also important ranking factors for local searches. But where to find the opportunities for it?
These can be in different types of businesses, such as:
Partners (distributors, suppliers, among others);
Local business directories;
Nearby businesses on your route;
Regional news sites;
Local influencers .
There are also tools that help find mentions and links for your brand that are already on the internet .
Then, you can verify that this information about your company is correct, mainly the nap data. If they are not, contact the administrators so they can correct them.
To find those mention opportunities, lean on google alerts . This free google tool is used to set up ads whenever someone mentions your brand on the web.