This becomes complex for educational institutions that have a high volume of students. Segmenting the contact base is one of the most important digital marketing trends, since it allows personalizing communication and actions, according to how people are looking to buy. People are looking for solutions that make their lives more comfortable and, in this sense, voice searches are positioned as a digital marketing trend , since it is estimated that by 2020 they will represent 50% of total searches, becoming a great business opportunity . For that reason, it is important to optimize your website and content to identify and respond to the challenges that this means; offer quick responses and personalize communication with your prospects.
From digital marketing, implement actions that add to your results! Digital marketing trends do not work the same for all institutions. It is best to incorporate only those with which you can obtain greater benefits. In our experience, can offer you great benefits, so use several of these educational marketing tactics to attract more students . With the help of our guide, you can start putting them into practice, download it, it’s free!
A Strategy With An Inbound Approach
Influencer marketing can help you influence and connect with your potential students, share your content and even make it go viral. However, if it is not in your hands to contact a famous influencer, you can create a group of internal influencers travel agents email address list who speak and recommend your institution: successful graduates, outstanding teachers and even student leaders in the student community. 5. Personalization of the experience Potential and registered students seek to stop being just another number on a list and want to be treated according to their interests, motivations and desires.
Context-based segmentation The segmentation of potential students is the basis for personalization, since we start from understanding what interests the people who are related to our institution have. For example, if a student downloads the study plan for the health area, we must have a different communication than the one that downloads the study plan for economic/administrative subjects. The logic is simple, different people, different motivations. At Incubasoft, we have found that starting by segmenting our contact base allows us to have a higher rate of effectiveness in other efforts such as email marketing, retargeting and website content.
How To Build Relationships Of Trust With Your Prospects?
At the tool level, Hubspot allows us to create segmentation lists based on certain characteristics. Our contacts and thus we can quickly differentiate prospects and students according to characteristics. 2. Chatbots. Chatbots are a very useful tool, as they help to resolve doubts quickly and easily, while you automate interactions and offer a better service . Its advantages are 24/7 availability, immediacy and personalization, since young people prefer to consult online. Although, it also has disadvantages that can be standardized responses, language and inflexibility, well, it is a robot..
Email marketing One of the biggest benefits of educational inbound. Marketing is knowing where your prospects are in the buying process. Thus, through lead nurturing , you can offer them personalized content in an automated way . Email marketing is used to establish direct communication with your prospects and nurture. Them with content according to their interests, until they are ready to buy. In addition, email marketing is a tool. That you can use not only to convert prospects into clients, but also to delight. Those who have closed the sale and want them to promote your institution, too.