Relating the content you already have by core topics is the goal of topics clusters . In this way you will have an organized website , with relevant information for your potential customers, both essential characteristics in the SEO strategy of your company. In conclusion, Integrate-topic-clusters-in-your-seo-strategy Search engines like Google have modified their algorithms to improve the user experience when searching for information. The modifications allow them to find the answer to their needs more quickly and easily. Adapting to new trends is essential to boost the growth of your company.
One of the best practices for your SEO strategy is the internal and external links on your website. Similarly, Internal connections are the key to understanding topic clusters , these should link the main topic with subtopics that respond to specific information needs. They are a set of pieces of content created to answer the possible questions and those that your buyer person asks most frequently at the different stages of their journey: recognition, consideration and decision. Similarly, The pieces of content: articles, videos, webinars, case studies, etc.
What Are Topic Clusters ?
They should be organized in such a way that each link is relevant to users. In conclusion, We will be complying with the optimization of the website . Each link should be a discovery with valuable information for users. Making users stay longer on our website is one of the italian telephone numbers factors that strengthens our SEO strategy. We can achieve this through the design and structure of the shared content . How should we design it? The answer is pillar pages. What are pillar pages? It is a page that covers an extensive topic through which different subtopics can be associated in relation to the main topic.
We talk about organization and structure. Remember that connections should be part of your SEO strategy. The pillar pages are the ones that contain the topic clusters. That is, they hold groups of topics based on a great central theme, this should focus on the problems of your buyer personas, your services or products. Let’s recap, we have topic clusters , these should be organized by pillar pages with central themes. In turn, the pillar pages should contain subtopics that respond to the specific needs of your potential customers.
The Topic Clusters Revolve Around
In summary, A central theme that should be structured in pillar pages. Pillar pages will make your website more useful for both users and search engines , because they will allow both to understand in an orderly way what it is about and how to find the information. In conclusion, How do pillar pages perform in search engines? Search engines favor pages that are organized by topic . Why? It’s the way they work, they go through all the pages through their links. Pillar pages are a set of links to all the subtopics that are part of the topic cluster , hence the importance of connections on your website.
When the search engines have tracked the information, the next step is the indexing of the website , that is, it orders them based on different criteria, such as: content, relevance and authority. The pillar pages must comply with these characteristics. In conclusion, Once a website has been crawled and indexed, it is the algorithms that take action . Similarly, They are the processes through which a website appears in the first search results. And this whole process happens in a matter of thousandths of a second.