Why make it difficult

Smooth the path. Make it easy. Prevent friction. Well-known advice to get people to display the desired behaviour. But should we always follow these? Or is there something to be said for their counterpart? New on Frankwatching How to get started with account based marketing [4 tips] ma Gas in exchange for privacy: new EU & US deal on personal data ma 3 crucial pillars for inclusive communication in 2022 ma Opt for a sustainable digital strategy [& not for trends] like this Send a newsletter every day?

When you can do it easily?

You can with the Epic Email Formula sat Animals, people and even machines choose the path of least resistance, effort or friction. This is called Denmark WhatsApp Number List the least effort principle. We want to waste as little energy as possible. With little effort, the cognitive load is low, your brain can lean back. Your thought process is unconscious, automatic and effortless.

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Do we have to make things

Kahneman’s system 1 is active. No less than 95% of our thinking goes through this system. Variety of things, from physics to digital applications. Friction (less) with user experience When you think of user experience (UX), you probably think of ease of use. Most UX assume as little friction as possible. Steve Krug explains in his book “Don’t Make Me Think” that users should be able to complete their tasks as easily and quickly as possible.

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